Crafting for a mobile phone is a uniquely challenging. Phones come in all types of different screen sizes, memory capacities and operating systems. Additionally mobile phones are arguably the most personal electronic devices that consumers have in their lives.
It's for this reason that inspiring trust is Grapevine's most important core value which shapes all of the decisions that we make. Steps in providing a good mobile marketing campaign, everything from the receipt of opt-in permission to a mobile Web site's UI, must reward users with an enjoyable mobile experience.